The Client
The Center for the Future of
Teaching and Learning (CFTL)

The Challenge
Help CFTL, a very small nonprofit, measurably strengthen California’s teaching profession.

The Solution
Over the past 10 years, KSA-Plus has helped the Center plan and implement a strategic mix of high quality public opinion research, clear writing, clever design and persistent media outreach. Today, CFTL is considered the premier organization on teacher quality in California. Its efforts have been credited with driving at least $4 billion in additional state investment into the teaching profession.